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Organizational Skills That Transformed The Destiny Of The American Beauty Industry


When it comes to the creation, development and the growth of an organization, every company needs an inspirational mentor and leader. The company can also develop and reach new heights if its leader is motivational and has good organization skills. In the past, we have seen many Companies having humble beginnings. They had the courage and determination to compete with their better known and established counterparts in the market. The mentor or leader managed to foresee innovative strategies and implement them to ensure that Company not only competes with their larger peers but overtake them in the market as well!

William Lauder is one such example in the American beauty history. He is an individual that has impressive organizational and leadership skills. His stint with one of the biggest names of the American beauty industry- The Estee Lauder Corporation has proved this. The Company founded by his grandmother Mrs Estee Lauder had very small and humble beginnings. She took the Company forward in the market competition with her hard work, integrity and leadership skills. Many of her family members later joined the Company to head various units however none of them were as successful as William Lauder.

When William Lauder took over the major brands of the Company, he did not decide to rest on the laurels of his grandmother and just ran the show. He was determined to make The Estee Lauder Corporation a global international brand. Being based and popular in the USA was not enough for him. He took over the retail and distribution channels of the Company. He implemented successful promotional and marketing strategies to take his Company brands to the next levels. He strived to be perfect every time he was entrusted with a new brand. Getting that brand across to millions in the world was his dream. His innovative store within a store concept was so successful that many other beauty and cosmetic companies in the USA followed suit.

Under William Lauder, The Estee Lauder Corporation and its brands have soared high in the American beauty and cosmetic market. There has been no looking back for the Company ever since William donned some of the most important posts in the Company’s hierarchy. He is a true leader and organizer. He has been successful in setting a giant leap in the history of a company that was founded with just four simple products to become the toughest name to be reckoned with not only in the American market but across the whole world!